Workout Mirror Shines On Instagram, But Is It All It’s Cracked Up To Be?

The Workout Mirror is getting tons of buzz, but is it worth the hype? Read on to learn about the unique tool and how it might be right for you.


In theory, we all know how important regular exercise is for a healthy and happy life. But actually getting off the couch and going to the gym is another story. While there are two types of gym equipment that you can buy (cardio or strength), modern technology is introducing new tools to the gym.

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From the health-tracking wearables market to calorie counting apps, technology can enhance your personal workout regimen. Now, there’s a new workout tool designed for your home gym. It’s an expensive reflective device known simply as “Mirror.” The popular new workout device transforms from looking glass to gym class in no time at all. Keep reading to learn more about the unique Workout Mirror tool.


A fitness device that doesn’t go on your wrist

Developed by ballerina-turned-fitness-studio-owner Brynn Putnam, Workout Mirror presents a way for the health-conscious population to find time to work out from the comfort of their own homes. Two years ago, Putnam herself was having trouble finding time to work out — and she owns a gym! Until now, people who prefer to exercise at home have been forced to buy bulky equipment. That’s also a major problem for renters. With around 300,000 items in the typical American home, even those who own their own property may not have room for an exercise bike or a top-of-the-line treadmill.

For better or for worse, lack of space is no longer an excuse to avoid working out. Putnam noticed how much her clients loved working out in front of the mirror. That’s when she realized it might be possible to create an “invisible gym” using a nearly undetectable screen. Eventually, that revelation resulted in an interactive workout experience with a $1,500 price tag. And despite its cost, the device is sweeping the internet.

How does Workout Mirror work?

When it’s switched on, Mirror allows you to see your reflection and a projection of a personal trainer who works out “with” you. The workouts are controlled by a smartphone app, which gives you the opportunity to choose from a thousand on-demand classes, or even take one of the 50 real-time weekly classes offered. You can join in on anything from boxing to barre, or from dance to yoga. Classes last anywhere from 15 minutes to a full hour. That makes it easier for busy consumers to fit in a workout whenever they have time to spare. And considering that adults who do more than seven hours of physical activity each week have a longer life expectancy, the convenience offered by Mirror may be well worth the extra cost required — $39 per month for a class subscription on top of the device’s initial price.

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Clearly, consumers are willing to get on board. Advertisements for and endorsements of Workout Mirror can be found all over the social media feeds of athletes and influencers. You can even find Mirror workout ads on the subway. The brand also raked in $38 million in venture capital from investors.

Putnam told ABC News: “As the longtime owner of a boutique fitness studio, I’m really proud to say that using the mirror provides a more personalized experience than I can offer in my own gyms… The first thing most people say when they see the Mirror is, ‘This is the future.'”



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