Success comes at a price. That’s a key principle of business, just ask Donald Trump. When a business or person experiences success, the bar is raised and expectations climb with it. This is why I’m worried about Honey Boo Boo. It is one of my favorite shows of all time and I’m afraid its breakout success will set the bar too high for subsequent seasons. In an effort to maintain its fan base and continue its ratings growth, I firmly believe that Honey Boo Boo should be renamed Honey Doo Doo for the following reasons.
1. It would bring in new viewers. Imagine you’ve never heard of Honey Boo Boo before and you’re scrolling through channels, looking for something to watch. The sight of a show called Honey Boo Boo is admittedly intriguing, but Honey Doo Doo? That is a show nobody can pass by without giving it a chance.
2. Consider the target market. Ok, let’s be honest here. I don’t know any astrophysicists who watch Honey Boo Boo. I also don’t know any astrophysicists but you get where I’m headed. In general, people who like Honey Boo Boo also like Adam Sandler movies, spam, Walmart, and above all else, doodie humor. Several episodes have reminded me of bowel movements I’ve had, so why not just go all the way and make the title a poo joke as well?
3. New product lines. Think about the possibilities. Honey Doo Doo wipes, Honey Doo Doo hemorrhoid ointment, Honey Mustard Doo Doo, Honey Nut Doo Doo O’s, Honey I Doo Doo’d The Kids, Honey Doo Doo Nutella, Honey Boo Boo’s Doo Doo Choo Choo Train 4D Experience! (theme park ride).
For all these reasons, I think it’s pretty clear some network execs should consider a name change for what could be a defining program of our generation.